Banner Advertisement
Button Advertisement
Vertical (Skyscraper) Advertisement
Spotlight Logo Advertisement
Search Sponsorship
Newsletter Sponsorship
Creative Ad Specification for Banners
Definition
A banner is a 468x60 size advertisement.
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Image Dimensions: 468 x 60h pixels
Image Type: .gif or .jpg. No rich media, Flash, or html.
Image Animation: Single to infinitely looping banners accepted.
Image Border: Border must be set at "1"
Image File Size: 15K or less for static or animated GIF
Image Rotation: No more than five Banner creatives can be rotated at a time.
Alt Text: Must be provided and cannot exceed 50 characters
Linking URL: An active URL must be provided and cannot exceed 128 characters
Testing:
All creatives must function uniformerly on both MAC and PC platforms as
well as multiple browser versions of Netscape and Internet Explorer.
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Creative Ad Specification for Buttons
Definition
A button is a 125x125 size advertisement.
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Image Dimensions: 125 x 125 pixels
Image Type: .gif or .jpg. No rich media, Flash, or html.
Image Animation: Single to infinitely looping buttons accepted.
Image Border: Border must be set at "1"
Image File Size: 5.0 K maximum for static or animated .gif's
Image Rotation: None.
Alt Text: Must be provided and cannot exceed 50 characters
Linking URL: An active URL must be provided and cannot exceed 128 characters
Testing:
All creatives must function uniformerly on both MAC and PC platforms as
well as multiple browser versions of Netscape and Internet Explorer. |
Creative Ad Specification for Verticals
Definition
A vertical (skyscraper) is a 150x800 size advertisement.
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Image Dimensions: 150 x 800h pixels
Image Type: .gif or .jpg. No rich media, Flash, or html.
Image Animation: Single to infinitely looping verticals accepted.
Image Border: Border must be set at "1"
Image File Size: 15-20K for static or animated GIFs.
Image Rotation: None.
Alt Text: Must be provided and cannot exceed 50 characters
Linking URL: An active URL must be provided and cannot exceed 128 characters
Testing:
All creatives must function uniformerly on both MAC and PC platforms as
well as multiple browser versions of Netscape and Internet Explorer. |
Creative Ad Specification for Spotlight Logos
Definition
A spotlight logo is a 150x50h size advertisement.
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Image Dimensions: 150 x 50h pixels
Image Type: .gif or .jpg. No rich media, Flash, or html.
Image Animation: None.
Image Border: Border must be set at "0"
Image File Size: 5K.
Image Rotation: None.
Alt Text: Must be provided and cannot exceed 50 characters
Linking URL: An active URL must be provided and cannot exceed 128 characters
Testing:
All creatives must function uniformerly on both MAC and PC platforms as
well as multiple browser versions of Netscape and Internet Explorer. |
Creative Ad Specification for Search Logo Sponsorship
Definition
A search sponsorship is a 88x35h size advertisement.
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Image Dimensions: 88 x 35h pixels
Image Type: .gif or .jpg. No rich media, Flash, or html.
Image Animation: None.
Image Border: Border must be set at "0"
Image File Size: 5K.
Image Rotation: None.
Alt Text: Must be provided and cannot exceed 50 characters
Linking URL: An active URL must be provided and cannot exceed 128 characters
Testing:
All creatives must function uniformerly on both MAC and PC platforms as
well as multiple browser versions of Netscape and Internet Explorer. |
Creative Ad Specification for
E-mail Sponsorship
Newsletter Sponsorship
Company Name link
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Definition
An e-mail sponsorship is a direct link to company website address.
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Linking URL: An active URL must be provided and cannot exceed 128 characters |
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