Here are the guiding principles we used to build our website. Please let us know how we are doing so that we can fine-tune our strategy to better meet the needs of our users and advertisers.
For users: to provide the Advanced Manufacturing site users a value-added visit experience, and a compelling reason to regularly return for the best possible manufacturing-related information. The site's usability objectives are for lightning fast downloads, low graphical content, simple navigational structure, consistent and uniform pages, powerful and intuitive search capabilities, and embedded links that transport users externally to key companies, websites, and research materials.
For advertisers: to provide Advanced Manufacturing's advertising clients a menu of options to locate their banner advertisements and sponsorship messages in strategic locations throughout the website and to offer them regular updates on which parts of the site are the most popular destinations. Advertisers should have seamless access to the information they need about how to advertise on our website, including banner ad specifications, advertising rates, and where to send all materials. Banner advertising requests should be processed and up on the site within 48 hours.
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